Google yesterday announced a clampdown on financial services advertisers.

In a blog post, the MD of Google UK, Ronan Harris, confirmed that from 30th August, advertisers will need to be regulated by the Financial Conduct Authority.

Daniel Olley, Managing Director of DSL, “This is long overdue. Consumers searching Google for financial advice are often inexperienced in financial services and vulnerable to scams. Anything making it more difficult to prey on the unwary is welcomed. It’s uncertain what impact these changes will have on competition in this sector of Google Ads, as the unregulated lead generators who dominate may have to change or face being unable to advertise.” .

The blog post can be viewed here.